This research examines the role of parents in shaping children's behavior, with an emphasis on their responsibility in guiding children toward positive behavior. The purpose of this research is to identify the role of parents, the factors that hinder children's behavior, and the efforts made by parents to instill good values. This research uses a qualitative method with a descriptive approach. Data were collected thru observation, interviews, and documentation, then analyzed thru the stages of data reduction, data presentation, and conclusion drawing. The research results show that the role of parents is very important, as children are closer to their parents compared to others in their daily lives. The inhibiting factors include environmental influences (family, school, and community), parental busyness, and technology. Meanwhile, parental efforts in shaping children's behavior are carried out thru exemplary behavior, habituation, and consistent attention.

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