Kampoeng Hidroponik of Sobontoro Village is a social innovation developed by village youth called Rupa Desa group. This attempt is an initiation to improve the conditions of slum settlements in their environment. Kampoeng Hidroponik of Sobontoro Village is a form of community empowerment that is carried out through social entrepreneurship. This study aims to analyze the business potential of Kampoeng Hidroponik of Sobontoro Village as a pioneer of social entrepreneurship by village youth. This study used qualitative research by describing the internal and external environmental conditions through the PEST factor. Then analyzed by SWOT analysis to formulate the development strategy of Kampoeng Hidroponik. Data collection technique using observation, interview and literature review. The research results show the developmental strategies for the enhancement of product management such as: (1) product differentiation for customer choice; (2) develop hydroponic vegetable processed products; (3) create customer loyalty programs; (4) marketing to upper middle-class customers such as restaurant and hotel; (5) join the hydroponics and business community to disseminate information; (6) strengthen promotional content on social media. Meanwhile, in term of strengthening community empowering, development strategies include: (1) increasing the capacity and competence of Rupa Desa members as facilitator and managers of educational tourism; (2) create a visit and training program for students, university, and homemakers group; (3) increase urban farming campaign; and (4) socialize and educate the surrounding community who have not joined yet

Anggraini, M., Solfema, S., & Ismaniar, I. (2018). Hubungan antara Kontrol Sosial Masyarakat dengan Perilaku Sosial Anak Usia Dini. KOLOKIUM Jurnal Pendidikan Luar Sekolah, 6(1), 65–78. https://doi.org/10.24036/kolokium-pls.v6i1.7

Arini, F. D. (2021). Bullying-Related Social Skills Instrument For Children With Disabilities : Within The Extracurricular Activities In Educational Context Berkaitan Dengan Bullying Bagi Penyandang Disabilitas : Konteks Aktivitas Ekstrakurikuler Dalam Pendidikan. KOLOKIUM Jurnal Pendidikan Luar Sekolah, 9.

Aulia, N. A. (2021). Enterpreneurship literacy, Digital literacy, Business continuty.

Darwis, R. S., Saffana, S. R., Miranti, Y. S., & Yuandina, S. (2022). Kewirausahaan Sosial Dalam Pemberdayaan Masyarakat. 4(2), 135–147.

Hayati, N. (2020). The Role of Community Library Rumah Asa in Empowerment of Communities in Karangkajen Yogyakarta. KOLOKIUM Jurnal Pendidikan Luar Sekolah, 8(1), 54–61. https://doi.org/10.24036/kolokium-pls.v8i1.390

Hidayat, D. (2017). Model Pelatihan Magang Kewirausahaan Training Model of Entrepreneurial Apprenticeship. 1, 20–33.

Irmawita, I. (2019). Entrepreneurship Education in Developing People’s Economy. KOLOKIUM Jurnal Pendidikan Luar Sekolah, 7(1), 53–60. https://doi.org/10.24036/kolokium-pls.v7i1.21

Nugraheni, E. Y., & Rahmattullah, M. (2021). Peningkatan Literasi Digital Dan Inovasi Produk Sasirangan Bagi Ibu-Ibu Rumah Tangga Untuk Meningkatkan Perekonomian Keluarga Di Masa Pandemi Covid 19. Jurnal Pengabdian Kepada Masyarakat, 2(1), 1–7.

Prahestiwi, E. R., Sadikin, A., & Saripah, L. (2021). Society’s Entrepreneurship During The Pandemic Through The Water Hyacinth Handicraft in The Village of Walahar Klari Distric of West Java. SPEKTRUM: Jurnal Pendidikan Luar Sekolah (PLS), 9(2), 276. https://doi.org/10.24036/spektrumpls.v9i2.112702

Rahmawaty, P., Suwarto, D. H., & Endarwati, M. L. (2011). Pengembangan Metode Pembelajaran Pendidikan Karakter Melalui Kewirausahaan Sosial (Sociopreneurship). Jurnal Pendidikan Inovatif, 1(2), 1–15.

Rangkuti, F. (2005). Analisis SWOT dan Teknik Membedah Kasus Bisnis. PT. Gramedia Pustaka.

Safira, N. I., & Roseta, C. I. (2021). Model Kewirausahaan Sosial pada Komunitas Muslim Rumah Harapan Karangpatihan Bangkit. Journal of Social Community, 6(1), 1–23.

Sari, A. K., Aini, W., & Jalius, J. (2018). Hubungan antara Internal Locus of Control dengan Minat Berwirausaha Alumni Pelatihan Bordir di LKP Muslimah Group. KOLOKIUM Jurnal Pendidikan Luar Sekolah, 6(1), 39–53. https://doi.org/10.24036/kolokium-pls.v6i1.5

Sari, S. M., Yunizar, & Sartika, D. (2020). Determinants Of Msme’s Competitive Advantage: Do Digital Competency And Entrepreneurial Orientation Matter?. Jurnal Pemikiran Dan Penelitian Administrasi Bisnis Dan Kewirausahaan, 335(1), 93–96.

Sulistiyani. (2017). Kemitraan dan Model-Model Pemberdayaan. Gava Media.